The productions highlight Macao as a world centre of tourism and leisure and boost Koreans’ intention to visit Macao. The content revolves around family travel to Macao such as family and water fun attractions, unique restaurants and other trendy information. The first episode about Macao was released yesterday (10 July), to be followed by the second episode on 17 July. “Talk Pawon 25 o’clock” is a local travel and variety show that offers family audiences a vibrant picture of fun and trendy travel experiences. Renowned Korean comedian Kim Sook was invited to Macao for the filming. MGTO’s representative in Korea partners with Joongang Tongyang Broadcasting Company (JTBC) in producing two episodes on Macao as a great destination on “Talk Pawon 25 o’clock”, a popular travel and variety show in Korea. Reach potential family visitors through Korean variety show Advertisements are also played in a loop at the giant outdoor double-sided screen along Olympic-daero, the busiest highway in Korea, to capture residents and visitors’ attention on the way between Gimpo International Airport and the downtown of Seoul for destination branding. See you in Macao” is projected upon the Giant Art Canvas LED screen located behind the front entrance of Times Square, to raise Macao’s profile in Korea.In tandem with the mega roadshow, the commercial “Experience Macao Unlimited Visitors can enjoy interactive games and visit the booths for a glimpse of tourism facilities, new elements and special offers on various tourism products presented by Macao’s six integrated resort enterprises in joint effort to tap the Korean visitor market.īrand the destination with visually-stunning mega advertisements The distinctive exhibit space is centered around the logo “MOMA”, meaning “Moment of Macao”. Themed around board game as the design concept, the roadshow incorporates Macao’s tourism elements into the key visual. The “Experience Macao Unlimited” Mega Roadshow will take place at Times Square in Seoul for four consecutive days since 14 July. A delegation of Macao’s travel trade will follow the Office’s lead to Korea for the Seminar, which together with the Roadshow, are set to familiarize Korean residents and tourism businesses with the destination’s fascinating offers and new elements of “tourism +”, in pursuit of international visitor markets.Ĭreate Moment of Macao with colorful elements Korea Travel Trade Networking Seminar” this Thursday (13 July).Colour still plays a role, but I attempted to make it more muted than in the first design.Macao Government Tourism Office (MGTO) is going to unveil an “Experience Macao Unlimited” Mega Roadshow in Seoul, Korea on Friday (14 July) for four days in a row, after hosting the “Macao Again, I used circles as the main design shape because I find them very visually inviting and easier to work with. Ultimately, easy communication is the most important thing to me, and this layout was the most effective in this sense.
I especially enjoyed blowing up the icons for Montreal and Vancouver, because of the sense of movement the dotted arrow created.
Despite initially loving the first layout, I decided on this one as the final design because it created a better flow. No.2: This design is not as cute, and has a more dramatic layout, with the portrait and travel elements blown up to a larger size for pulling attention in a more exaggerated fashion.
In this spread I tried to capture that ideal with an almost infographic approach to the problem, attempting to minimize text and employ icons as often as I could. Because of my background in the sciences, I am a big proponent of clear lists and organization of information. All elements are evenly spaced out in terms of attention and focus. No.1: This solution uses pink and blue ( I love bright colours), and relies on balance and illustrated icons, which I am also a frequent user of. As an exercise in Applied Design, our class was asked to go through a thumbnail process and arrive at two solutions to a 2 page spread documenting ourselves.Īfter the sketching process, these were the two layouts I decided upon.
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